Raising Their Voices for (RED)

December 1st is World AIDS Day, and friends of (RED)™ will be raising their voices to share their personal views on how ONE COLOR UNITES us and why they got involved with supporting (RED). You can read:

- John Legend’s ‘The Good News on AIDS’ at DailyBeast.com

"Many people hear it’s World AIDS Day and brace themselves for a barrage of depressing statistics. Instead, let me throw you a curve ball: We have made impressive progress in the fight against AIDS, and should celebrate our successes..." Read full story here

- Google's ‘We’re Going (RED) for World AIDS Day’ on the Google Blog
"HIV/AIDS has cut a swath of destruction across the globe—infecting more than 60 million people, leaving 14 million orphans in sub-Saharan Africa alone. But a global movement to stop the spread of HIV/AIDS, along with scientific breakthroughs in treatment, have reversed the momentum in recent years…" Read full story here

- Kelly Rutherford’s ‘Caught Caring’ on People.com’s Celebrity Baby Blog

"...Consider this — Left alone, an HIV positive pregnant woman has about a 40% chance of passing the HIV virus on to her child during childbirth. But, if the woman receives a treatment that costs just $26 during her pregnancy and during birth, the chances are lowered to as little as 1 -2%…" Read full story here

- James Frey on losing his son in his guest blog on Babble.com
“…But we, you and I and our families and our friends and our coworkers, can change it for the children in Africa who are living with AIDS. We can give them the gift that we have been given, and that so many of us take for granted…” Read full story here

- Biz Stone, Founder of Twitter on How ‘AIDS is preventable and Treatable’ on Twitter’s Blog
“…Personally, I was struck by how effective treatment can be—someone on death's door can be brought back to life in as little as 90 days. This transformation is called the Lazarus Effect and it has more impact than you can imagine…” Read full story here

- Fashionista June Ambrose’s ‘(RED) is Hot’ piece on Stylelist

"Today ONE COLOR UNITES US! That's the theme at (RED) this World AIDS DAY…The commitment to (RED) is also easy: (RED)'s partners are some of the hautest brands around, from Apple to Bugaboo! Yes, you can go shopping and feel good about it…" Read full story here

- James Boyce’s ‘Deeply in the (RED) This World AIDS Day’ post on huffingtonpost.com

"…It is natural and I think expected that it is hard for everyone to always focus on something like AIDS, and especially AIDS in Africa. It is an overwhelming issue and one that seems so distant…" Read full story here.

- Bruce Mau’s ‘Seeing (RED) for Joy and Hope’ on Adage.com

"A few years ago I was in the car with my wife – who is part Nigerian – listening to a man on the radio speaking about AIDS in Africa and complaining that no one was doing anything about it. It struck us because what he was saying couldn't be further from the truth.." Read full story here

And, our own CEO, Susan Smith Ellis, blogging about how you can make a difference this World AIDS Day on Huffingtonpost.com
"The basic idea of (RED)™ is transactional conveyance; I buy a (RED)-branded product, be it an Apple iPod, a Nike shoelace or a Gap tee-shirt, and a percentage of the profit from that sale goes to the Global Fund... Somewhere in Ghana or Rwanda or Botswana, someone gets antiretroviral medication which keeps them alive or reduces the likelihood that they will transmit HIV to their unborn or just-born child. And so that someone, who otherwise might die or be destined to die, lives or bequeaths a more promising life instead. It's a good deal…" Read full story here

Susan will also be posting on the Facebook Blog and is the guest columnist for PR Week this month.

Thanks to all who spoke out in support of (RED). Be sure to keep an eye out for more of these great posts on World AIDS Day!