New Dell (PRODUCT) RED Laptop Designs

Need a new computer? Now Dell has even more ways for you to turn your Dell laptop (RED). Check out some of the great new designs by artists who have expressed their creativity and passion for (RED). Not only do we love the way the way they look but we also love that they help to eliminate AIDS in Africa!


Emil Kozak is a graphic designer from a small town in Denmark. He was inspired to take on graphic design as a result of his lifelong passion for skateboarding. The style is fresh and positive, but often with a message that digs deeper. Typographic, clean lines and few colors is often how Emil Kozak`s artwork is described. Yet, there is always an unexpected surprise: obscure references, playing with words, codes and hints. Emil designed several different lines of (PRODUCT) RED artwork, and here’s what he had to say about his ‘Grow Up’ concept:

Grow up is a series of illustrations depicting the process of plants growing up, from seedling, to sprout, to mature plant in bloom. Like the (RED) idea, the cycle repeating naturally.


Native of Finland, Klaus Haapaniemi has lived years in Italy and is currently living and working in London, UK as one of Britain’s leading fashion illustrators. This cultural diversity is reflected in the quality of Klaus Haapaniemi’s work, often drawing from history, nature and folklore to create iconic characters and unusual universes. Here’s what Klaus had to say about his (PRODUCT) RED season-inspired designs:

My work for (PRODUCT) RED is based on the simple idea that in each time of the year there should be a human thought for the people in need of urgent help. For Summer, red can be found in the flowers and bees. For Fall, red can be found in the clouds. I wanted to give the work a positive feel to complement the (PRODUCT) RED characteristics in a subtle way.



Andrew Lim is a Graphic Designer for Mother Design and Mother New York, working on branding and strategic design for a wide variety of companies. Here’s what Andrew had to say about his ‘Perception’ line of (PRODUCT) RED designs:

The maze-like pattern represents the HIV conundrum. The little pluses and minuses in this uniform and unending pattern speak to recognizing the problem and working towards a common solution, just how (PRODUCT) RED has create awareness and a sustainable flow of money from the private sector into the Global Fund, to help eliminate AIDS in Africa.

Check out all of the Dell (PRODUCT) RED artwork here