Look who stopped by to say hello to (RED) at TEDGlobal…

Yesterday, on a well dressed stage within an old Playhouse theatre in Oxford, England, two men called Bruno and Chris kicked off TEDGlobal. TedGlobal is a 4 day conference with 700 attendees, including some of the world's most brilliant and bravest minds, coming together to discuss how to change the world for the better.

This week the particular focus is the 'substance of things not seen'. We know that when we look around there are things we can observe: buildings, people, nature. And then there are things that run unseen through our lives. These hidden forces - social conventions, biological links, cultural frameworks, coded meanings - are the connective tissue that binds societies together, the engines that propel organisations and individuals forward. When illuminated, they offer vital insights into our relationships with one another and our world.

As TEDGlobal concentrates this week on those things not seen which drive change for the better, (RED)’s happy to be a part of it.

The (RED)Café at TEDGlobal

We’ve created a (RED)Café at this year’s TEDGlobal. And we’re so thrilled that so many people have stopped by already to say hi and to offer their help. One of which was a real privilege - his name was Gordon.

Unknown to all the attendees at TED the British Prime Minister, Gordon Brown, was making a surprise speech in the afternoon. Also unknown to the conference was that Mr. Brown has asked to meet the (RED) team to find out more about the (RED) initiative.

So, in the very small and very hot 'green room' of the Playhouse theatre the (RED) team had a private conversation with the British Prime Minister, discussing all our products, informing him about all the great support (RED) has on our social networks and providing him with an overview of the results in Africa.