Standing in front of map of Africa constructed from 10,000 African roses, Cat teased the photographers, by asking which of them wouldn’t choose FLOWE(RED) when all the profits go to the Global Fund to help eliminate AIDS in Africa.
Throughout the day 3,800 roses were handed out in recognition of the 3,800 men, women and children in sub-Saharan Africa who die every day from AIDS. Those who received flowers were invited to have their picture taken in front of a FLOWE(RED) step and repeat board. You can see these images at: http://www.flowered.com/CoventGardenLaunch
One of the lucky recipients of a FLOWE(RED) bouquet was the affable Mayor of London, Boris Johnson, whom we photographed with a dashing pink bouquet and a smile on his face.
Meanwhile below his feet, on 800 posters across the London Underground drive home awareness of (RED)’s latest offering – www.flowered.com
Say hello to the most powerful flowers you’ll ever buy.Mark @ (RED)
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