Earlier this year, The Killers, the beloved multi-platinum Vegas rockers, announced that they were going on hiatus. Sadness coursed through the message boards.
But we, here at (RED), had a special concern. Every year, for the past 4 years, The Killers have created a Christmas song for (RED) and sold it on iTunes, raising significant money to help fight AIDS. It has become a holiday tradition for (RED). But now, with the band on hiatus and lead singer Brandon Flowers off touring his (genius) solo record, we were concerned our Killers stocking would be empty this year.
Turns out we had no reason to worry. The Killers have just released “Boots,” their fifth annual Christmas song for (RED). It’s a gorgeous, nostalgic, exuberant retelling of “It’s A Wonderful Life.” You can buy it on iTunes here and proceeds go to the Global Fund, the recipient of (RED) funds.
As Brandon Flowers wrote, “Our Christmas single with (RED) is one of our traditions as a band. We didn’t want to let it fall by the wayside just because we’re on hiatus; this cause is too important. (RED) is an organization that we’re proud to help support, and we’re thrilled that Starbucks will be hosting our video for charity this year as well.”
That last bit, about the video, is extra cool. The Killers got Jared Hess, director of Napoleon Dynamite, to create a video for “Boots” – in the spirit of “It’s A Wonderful Life”, featuring a street busker named Brad Prowly.
And Starbucks is making the video even more powerful. For every view on World AIDS Day, December 1, Starbucks will contribute 5 cents to the Global Fund. When was the last time you could help somebody by watching a cool video? Check it out exclusively from Starbucks here.
For Starbucks, this is just an online version of the special way they mark World AIDS Day in their stores. On World AIDS Day, just as they did last year, Starbucks will contribute 5 cents to the Global Fund for every handcrafted beverage in their North American and UK stores (in the UK it’s 5p).
So visit your local Starbucks and while you are standing there sipping your Americano, watch the video on your iPhone and you’ll be doing two (RED) things at once!
Oh and pick up the new Jonathan Adler-designed (Starbucks) RED Card and you can turn all your purchases (RED) at Starbucks, all year long.
0 comments:
Post a Comment