(PENGUIN CLASSICS) RED – Now Available in the US and Canada!

PENGUIN CLASSICS (PRODUCT)RED™ are now available in the United States and Canada too! That means you can now get (PENGUIN CLASSICS) RED around the world.

Penguin Classics have partnered with (PRODUCT) RED bring you a selection of some of the best books ever written, capturing the imagination of millions of readers around the world, transforming the way people think, feel and read forever. Now they’re available in the United States and Canada just in time to commemorate World AIDS Day on December 1st, and fifty percent of Penguin’s profits from these titles will go to the Global Fund to help eliminate AIDS.

Renowned Penguin cover designers (including Coralie Bickford-Smith—Dangerous Book for Boys, Penguin Hardcover Classics) have lent their drafting hands to create vibrant, new packages for vibrant, beloved titles: The Secret Agent by Joseph Conrad, Kidnapped by Robert Louis Stevenson, The House of Mirth by Edith Wharton, Silas Marner by George Eliot, Sons and Lovers by D.H. Lawrence, and The Turn of the Screw by Henry James all get the (PRODUCT) RED design treatment.

In addition to these six titles that are available in the US, Penguin Canada has partnered with Indigo, Canada’s largest book retailer, and will release an additional 10 classics in Canada for the 2010 holiday gift-giving season. “The message of this campaign is that these great books still have the power to change lives—and literally, to save lives” says Indigo CEO Heather Reisman

Check them out here and make sure to get your hands on a few copies.
In the US: www.penguinclassics.com/red
In Canada: www.penguinclassics.ca/red