Last week, on November 8, 2011, it was a great day in the (RED)
office. We all listened and watched as Secretary Clinton called on the
world to join the United States in working to achieve the goal of an
AIDS Free Generation.
This
is a goal that we are all focused on at (RED) with both our brand
partners and our partners in the global health and advocacy community.
Every
generation is known for something. (RED) wants to be part of the
generation that delivers an AIDS FREE GENERATION by 2015. So what
exactly does this mean?
1,000
babies are born with HIV everyday. Needlessly. It’s preventable. And we
have a chance, for that number to be near zero by 2015.
(RED)
welcomed Secretary Clinton’s powerful speech and the US government’s
dedication to the fight against AIDS which you can watch here:
Through the President’s Emergency Plan for AIDS Relief (PEPFAR)
and across the government, the United States is using science to guide
policies, strengthen programs on the ground, and maximize the impact of
U.S. efforts. Three key scientific interventions have been identified as
pivotal: stopping mother-to-child transmission, expanding voluntary
male circumcision, and scaling up treatment as prevention. When used in
combination with each other, condoms and other prevention tools, these
three interventions offer a historic opportunity to drive down the
worldwide rate of new infection. With a focus on all three, we could
start to see the beginning of the end of AIDS by 2015.
(RED)’s
specific focus is on the prevention of HIV transmission from mothers to
their babies. Today, 1 in 7 new infections worldwide occur through
mother-to-child transmission. (RED), through the Global Fund, the
recipient of (RED) monies, is focused on the eliminating new infections
from mothers to their children by 2015.
We
know we can do it and that it will take every single one of us to get
there. We all have a role to play. Governments, global health
organizations, businesses, faith leaders, non-profits and you. Secretary
Clinton has stated the opportunity we have before us. To help make an
AIDS FREE GENERATION a reality by 2015.
Let’s start this World AIDS Day – December 1st.
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