One Colour Unites Us...

(RED)™ is a simple idea that transforms our collective power as shoppers into a financial force that helps those affected by HIV in Africa. To date, $140 million has been generated and 5 million people have been helped through Global Fund programs that (RED) supports. When you choose to buy products from (RED) partner companies up to 50% of the profit goes towards eliminating AIDS in Africa.

Munkashaf ( Ray Of Light ) How RED Works

Product Red states that its main principles are:

• To expand opportunities for the people in the continent of Africa.
• To respect its employees and ask its partners to do the same with their employees and the people who help make their products or deliver their services.
• To promote HIV/AIDS awareness policies and practices in the workplace.
• To see the power of a community mobilized for hope, health and progress.
• To ask its partners to uphold the same principles.